Episode 1 - Resetting influencer Marketing w/Gemma Craven
For the debut episode of “The Reset Podcast,” show creator and host Laura Mignott (Co-Founder, brand marketing agency DigitalFlash) welcomes Gemma Craven, SVP, Director of Social & Mobile at McCann, to discuss how to reset (and perhaps rename) “Influencer Marketing.” They discuss how to find authentically engaged influencers, what the implications are for the impending FTC crack down on fake ads, which companies are doing it right, and, of course, the Kardashians. Be sure to follow Gemma’s Instagram, which features amazing street art she captures on her runs throughout Brooklyn - @Gemsie
This episode is sponsored by Bose, whose wireless QC35 noise-cancelling headphones are a key to our success!
Creator and host: Laura Mignott
Producer: Sandy Smallens for Audiation.fm
Mixer: Matt Noble at The Loft in Bronxville, NY
Additional production: Bang Studios in New York City
Original Theme Music: Probe Rok